Privacy Policy

This privacy notice for PureSink Ltd ("we," "us," or "our") explains how and why we collect, store, use, and share your personal information when you interact with our services. These services include visiting our website at https://puresink.eu or any of our digital platforms that link to this privacy policy. Our website is designed for trade professionals and businesses, serving as an online catalogue of our products and services. Visitors cannot place or pay for orders online, but may submit inquiries through our contact form or apply to become official dealers or distribution partners.

WHO WE ARE

PureSink Ltd is a company registered and operating in Bulgaria, with operations extending across Europe. We are committed to protecting the personal and business-related data of our users in full compliance with the General Data Protection Regulation (GDPR) and all applicable European and national data protection laws.

WHAT WE COLLECT

We collect personal data only when it is relevant to a clear purpose, such as when you contact us for product or partnership inquiries, apply to become a dealer or distributor, or reach out for professional support. The data we collect may include your name, company name, contact details such as your email and phone number, your country, and the content of your message or request.

We also automatically collect certain usage data when you visit our website, including information like your IP address, browser type, device characteristics, referral pages, and on-site behavior. This is done through the use of cookies and tracking technologies to better understand how our website is used and how we can improve its functionality and performance.

HOW WE USE YOUR DATA

We process your personal data to respond to your inquiries, evaluate and process dealer and distribution applications, and maintain our professional relationships with existing partners. We also use your data to monitor traffic on our website and measure the effectiveness of our content and marketing through services like Google Analytics and Meta (Facebook) advertising pixels. These tools allow us to better understand our audience and tailor content or advertisements in a relevant and responsible manner.

LEGAL GROUNDS FOR PROCESSING

The legal basis for processing depends on the context. In some cases, we rely on your explicit consent, such as when you accept cookies. In others, the data is processed as part of our legitimate interest in developing our business, providing partner support, and maintaining professional communication. In cases where you submit a dealer application or business inquiry, processing is necessary to take steps at your request prior to entering a possible business relationship.

DATA SECURITY

We take data protection seriously and apply appropriate technical and organizational measures to safeguard the data we collect. Access to your information is limited to authorized team members who are bound by confidentiality obligations. All communication with our website is encrypted through secure HTTPS connections. We do not sell your data to third parties. Your data may only be shared with service providers who assist us in essential business functions such as hosting, email delivery, analytics, and CRM tools, and only under contracts that guarantee the security and confidentiality of your information.

DATA RETENTION

We retain your data only for as long as necessary. This duration depends on the nature of your interaction with us. If you submit a business inquiry, your data may be stored for a reasonable period to allow us to follow up and establish or maintain a professional relationship. Dealer application data is retained for the duration of the business relationship and for a reasonable period afterward. Legal and financial obligations may require us to retain certain data longer to comply with tax or administrative requirements.

YOUR RIGHTS UNDER GDPR

As a data subject under GDPR, you have the right to access the data we hold about you, request corrections or updates, and in some cases request the deletion of your data. You may also object to certain types of processing, request restriction, or ask for a copy of your personal data in a portable format. If the processing is based on your consent, you can withdraw that consent at any time. If you wish to exercise any of these rights or have questions about your data, you can contact us by email at info@puresink.eu. You also have the right to file a complaint with the Commission for Personal Data Protection in Bulgaria or with the data protection authority in your country of residence.

COOKIES AND ANALYTICS

Our website uses cookies to enhance the user experience and collect insights into how our content is accessed and used. Some cookies are essential for the site to function properly, while others help us improve performance or deliver relevant advertising. You may adjust your cookie preferences through your browser settings or via the cookie consent banner presented on your first visit. We use tools such as Google Analytics and Facebook Pixel to understand our visitors and optimize how we communicate our catalogue and services to professional audiences.

CHANGES TO THIS POLICY

This privacy policy may be updated periodically to reflect legal changes, technical updates, or improvements to how we handle data. The current version is published on our website and is effective from March 2026.

GOVERNING LAW

This privacy policy shall be governed by and construed in accordance with the laws of Bulgaria. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts of Bulgaria.

CONTACT

If you have any questions about this privacy policy or how we handle your data, contact us at:

PureSink Ltd 111R Tsarigradsko Shose Bld., 1784 Sofia, Bulgaria info@puresink.eu +35952920319